May 16, 2018 When it comes to advertising online or in print, there are many strategies, ideas and concepts on ROI and measurement. But before you start putting together a plan, take a moment to look into the good and the bad for either advertising option.
May 11, 2018 No matter which way you look at it, advertising still holds a ton of potential. Be it print or digital, it is still one of the most effective ways to get your service or product in front of readers and users. The challenge becomes which advertising option will work best for your [...]
April 30, 2018 AdPerfect has been serving the media and publishing industry for over 14 years. The knowledge gained from working alongside newspapers have resulted in tested and proven features within our platforms. Developing software is a dynamic cycle but there is one main component to consider before anything else - the user. Focus on [...]
April 27, 2018 Today data is everywhere. All online interactions are being tracked and compiled and analyzed so users can get the best online experience possible. Here are some important statistics and trends to consider for 2018.
April 24, 2018 The word data has become one of the buzz words in marketing and advertising. In the past, companies researched industry trends and used analysis by industry experts. Now, all departments play a role in collecting data about customer to help customize the online experience. This is mainly done by being intentional in [...]
April 10, 2018 When we think of a brand, the first thing that comes to mind is the logo. But branding is so much more. It takes years to develop with no guarantee if it will sustain itself. We have taken a moment to look at which brands are still strong and valuable in the [...]
March 27, 2018 We have all heard the saying, the best things in life take hard work and time. This is no less true for branding. Although the digital world has made the speed in reaching and communicating information easy, branding develops and evolves over years and decades, instead of days or weeks. Building a [...]
March 19, 2018 Search engine optimization is now the big buzz word in marketing. Although it involves both technical and creative tactics to improve rankings, drive traffic, and increase awareness in search engines, it is also dependent user experiences. Here are some valuable statistics to keep in mind for 2018.
March 14, 2018 Just 5 years ago, mobile browsing barely had a presence in market share. Now the tables have turned, with mobile on top with 52% market share and desktop at 44%. What's more, 20% of all mobile searches is voice search. Not only that, about 4 billion devices will carry AI-powered voice assistants [...]
March 8, 2018 Differentiation in a world of constant change and update is becoming harder and harder to define. Industry experts are signalling that price and quality are not enough. Take a moment to explore some key findings on the power of Customer Service, and how we believe it will shape the way we do [...]