Roanoke.com launched AdPerfect’s Traffic Builder Ads, which randomly select inventory but become intelligent over time. The ad units assess and optimize which listings are receiving the most activity and then present consumers similar inventory. Roanoke.com is now providing their advertisers ad units that showcase multiple listings and promote their brands.
“Roanoke.com’s Dynamic Web Ads launch went smoothly as expected. We look forward to working with Roanoke in the future,” said Maggie Concannon, AdPerfect Product Manager and Implementation Specialist.
Roanoke.com plans to extend Dynamic Web Ads into the Real Estate category. AdPerfect looks forward to Roanoke’s continued growth and success.