As an industry leader in self-serve classifieds with years of experience at solving newspaper challenges through innovative technology, AdPerfect is offering a free white paper that includes the following topics: digital classifieds, self-service, innovation, and social classifieds.
The rise of pure-play online classified sites has brought about a revolution in classified advertising. Newspapers can still create a viable classifieds business but not without making significant changes to traditional business models.
This white paper outlines what kind of changes and classified strategy will prove effective in today’s media landscape. It notes how publishers can control costs, better leverage staff resources, capitalize on emerging opportunities, and drive revenue.
Click here to request this informative free white paper.