Please review the below summaries from our case studies. To receive the full case study, please complete the form below. Upon submission AdPerfect will email you a PDF copy.
Spokesman-Review builds a robust classified marketplace through ad volume, variety, and quality
Spokesman-Review, a midsize daily, implemented AdPerfect’s Classified Advertising Solution for self-serve, marketplace, and three verticals, and saw increases in self-serve revenue and administrative efficiencies. Some key metrics include:
- 98% upsell rate across all categories, excluding extra lines
- 65% extra line upsell rate across all categories
- 60% revenue increase over base package price
Postmedia Community Publishing sees initial-ten fold increase using AdPerfect’s Classified Advertising Solution
Upon replacing their existing self-serve classified system, Postmedia Community Publishing saw significant increases in revenue while reducing costs. Some key metrics include:
- 287% increase in number of self-serve ads placed
- 42% upsell rate
- 97% revenue increase over base package price
Denton Publications gains additional self-serve revenue and more quality, content-rich classified ads
Since their classified strategy redesign and switch to AdPerfect, the community publishing group (with two sister companies New Market Press Inc. and Community Media Group) streamlined workflows while gaining additional self-serve revenue. Some key metrics include:
- 98% completion rate at contact details & purchase step
- 85% extra line upsell rate
- 51% revenue increase over base package price
Pacific Newspaper Group sees overall classified revenue skyrocket with implementation of self-serve obituaries
Following activation of the Obituaries classification through their AdPerfect self-serve order entry, The Vancouver Sun and Province (two large British Columbia dailies) saw significant increases in overall classified revenue.
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