Dynamic Web Ads
Increase online revenue and reduce administration and maintenance costs with AdPerfect's Dynamic Web Ads. AdPerfect's Dynamic Web Ads are interactive ad units that engage online consumers. Dynamic Web Ads are inventory-driven and come in two formats: traffic builder and expandable IAB. They not only present the right inventory at the right time but automatically become more intelligent as time passes. Evaluating a number of conditions and events upon loading, AdPerfect Dynamic Web Ads bring a whole new level of sophistication to dynamic content presentation and targeting.
Cross-category data support, increases revenue because the ad units support more categories than traditional automotive or real estate classified verticals. Publishers can increase online revenue by leveraging AdPerfect's flexible database architecture to quickly deploy new categories, both mainstream and niche.
Advertisers can participate in inventory selection or allow AdPerfect's inventory selection engine to apply inventory automatically. Intelligent, self-optimized, and sophisticated dynamic targeting improves advertiser ROI, which increases yield for publishers.
Publishers will reduce administration costs by simplifying management of advertisers, inventory, and ad units. The easy to use administrative interface provides: real-time ad creation, immediate ad unit deployments, comprehensive performance reporting, and user account creation and access controls.
