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The Online Guestbook: Features and Benefits for Obituaries



Publishing any news or story online is always met with comments and sentiments by friends and strangers alike. Some stories go viral and all remain online for family, friends, acquaintances and others to marvel at. But when it comes to publishing obituaries online, the guestbook serves a deeper purpose than just comments. It helps to connect memories, share photos and bring the life story more depth.



Connecting Families and Friends



AdPerfect Obituaries has updated the online guestbook to offer several ways to share memories alongside the obituary story. As part of the improved user experience, the guestbook is placed on the same page as the obituary story and provides more depth and insight about the deceased. This helps build a community with family and friends, and also provide a connection for anyone that reads the obituary story details.



The guestbook also provides a way for people to impart their appreciation to the family for sharing the life story. Most obituaries impact readers to live a better life, to take consideration for their own actions and remember that their family cares for them. AdPerfect Obituaries offers guestbook sharing without an account requirement. Simply type in your name and share your thoughts and tribute with emblems, photo attachments and milestones with dates.


Real time monitoring of posts



When family is involved, the life story of a person has many facets. Online guestbooks help to unravel some of the hidden layers as those closest share many things. AdPerfect Obituaries monitors and manages all guestbook posts. With the use of pre-moderation, all submitted guestbook posts are queued in our platform to be approved. Most posts are evaluated within 20 minutes.



Funeral homes or private parties that submit the obituary also can monitor the guestbook posts with their online account. They can delete any comments and posts that do not add to the life story of the deceased. AdPerfect Obituaries also allows for the obituary owner to invite specific family members and friends via their email, to share any memories and final farewell alongside the obituary.




Keep a record

AdPerfect Obituaries was designed to make sure the family can keep a record of their story, after it is published online. With a simple click the family will get a printer preview of the obituary and all the guestbook posts. This allows for the family to have a way to go back and read all the great memories the deceased shared and lived. It can also be shared at the funeral service with family and friends.




Funeral homes that own the obituary stories published online, can also take advantage of the print preview feature. It can be easily used with any browser and provides an easy way to prepare a funeral service package with the obituary story and guestbook details. With its modern and clean look, the preview also emphasizes the newspaper and funeral home logo.

19 Oct, 2020
AdPerfect, one of the leading obituary platforms used by media companies across North America, will provide its technology and expertise to The Seattle Times, the most read local news and information company in the Pacific Northwest. The AdPerfect Obituary platform provides readers and customers with an exceptional experience for sharing the life and memories of a loved one who has passed. The platform provides a modern user interface and an efficient self-serve option for funeral homes and private parties to place obituary notices. “We’ve worked closely with AdPerfect for a number of years on other products and their customer service, attention to detail and willingness to be a true partner is second to none”, said Gary Smith, VP of Advertising – The Seattle Times AdPerfect was acquired by Tribute Technology last August, a company that provides funeral management and website software to 70% of the funeral home businesses in the U.S.A and Canada. Today, with a direct connection between AdPerfect’s obituary software solution and local funeral home’s software, this never-before-seen opportunity is quickly being adopted by hundreds of local media outlets. “We’re ecstatic to have The Seattle Times take advantage of our obituary platform, as the devotion and admiration they enjoy from informed readers throughout the Pacific Northwest demonstrates how committed they are to their customers. Being able to provide The Seattle Times and funeral homes in the Seattle area with a fully integrated platform will mean better service for families” said Jim McIntosh, Executive Chairman of AdPerfect. About AdPerfect AdPerfect is the most trusted provider of mobile-friendly self-service advertising solutions for publishers and newspapers. We build reliable online platforms and engaging interfaces focused on attracting advertisers, driving user traffic and growing print and digital revenue. For more than a decade, we have always been, and continue to be, committed to designing technologies that support the evolving needs of the media publishing industry. For more information, contact Jim McIntosh, Executive Chairman, AdPerfect at jim.mcintosh@adperfect.com or phone 604.760.9039.   About The Seattle Times The Seattle Times serves the Northwest with independent, Pulitzer Prize-winning journalism, as the region’s most trusted news media company, dedicated to public service. The Seattle Times is the second largest newspaper on the West Coast and the most-visited digital information source in the state. Founded in 1896 by Alden J. Blethen, The Seattle Times is now led by the Blethen family’s fourth and fifth generations. It also owns the Yakima Herald-Republic and The Walla Walla Union-Bulletin About Tribute Technology Tribute Technology is the leading technology provider for the funeral and death care industry. Tribute Technology provides website design and development; online obituary applications; case management software; extensive funeral payment technology including credit card processing, ACH payments, crowdfunding, financing, and life insurance assignments; floral eCommerce solutions; digital marketing services; and personalization software for keepsakes, funeral stationery, and video. Tribute Technology's goal is to be the turnkey funeral technology solution for funeral homes and publishers across North America.
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In partnership with the Local Media Association’s Digital Summit, Daryl Hively of Guarantee Digital conducted podcasts with each of the Association’s many Research and Development partners prior to the start of the conference. In this episode, Daryl sat down with Matthew Ipsan, to learn more about the AdPerfect freemium model, how the company is focused on helping the industry find new and sustainable business models and how the acquisition of AdPerfect by Tribute Technology is a game changer for local media companies.
04 Sep, 2020
Kirsten and Matthew were joined by guests Ashley Montroy, Executive Vice President of Tribute Technology and Nancy Davis from the Arbor Day Foundation. Both companies have seen tremendous revenue results by harnessing the power of data to make the customer journey both enjoyable and efficient.
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With nearly 600 people in attendance, virtually, Matthew Ipsan of AdPerfect explained how the AdPerfect freemium model is a perfect example of a new business structure - one designed to provide local media companies with two essential elements for sustainability - significant expense reduction and new incremental revenue through e-commerce.
By jgreen 15 Feb, 2020
Tribute Technology, the leading provider of funeral management and website services, with cutting-edge personalization and technology solutions used by more than 70% of funeral homes in the United States, has acquired AdPerfect, one of the leading obituary platforms used by media companies across North America. The acquisition will deliver online and self-serve obituaries at no cost to local publishers, while also providing publishers of all sizes and platforms with significant revenue-driving products, such as the Tribute Store.
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