April 30, 2018

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AdPerfect has been serving the media and publishing industry for over 14 years. The knowledge gained from working alongside newspapers have resulted in tested and proven features within our platforms. Developing software is a dynamic cycle but there is one main component to consider before anything else – the user.

Focus on the user experience

When we talk about the user experience, it does not only mean how easy or pleasing it is to use your website or platform. But the focus is on the end-user’s interaction with your company as a whole – your services, departments and products. As you choose your platform and features think about what they need, what they value, their abilities, and also their limitations. According to Econsultancy, 95% of website visitors agreed that good user experience is everything that really matters.

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If the feedback from your users is having a way to place ads directly from online and have access to your services on weekends, then that is the main value proposition. Now you have to align this request with your business model and goals. This is where you should have a list of objectives. Most common business objectives for online platforms AdPerfect addresses:

  1. Submit ads in print and online
  2. Display online ads for mobile devices
  3. Offer online payments or account billing
  4. Allow user accounts
  5. Provide admin accounts for ad approval
  6. Support reporting for billing team
  7. Third party integrations

Direct users through the easiest path

We have some good news. 70% of customers now expect a company’s website to include a self-service application. Also 40% of consumers now prefer self-service over human contact. But at the same time, around 55% of customers find web self-service portals difficult to use. That’s a little more than half of users!

When evaluating your options, consider the platform that offers a more intuitive process. The steps of the process need to be clearly defined and also easy to navigate. Users are getting trained to use systems online from small screens and clicking on options. Make sure the typing options are minimal and there are more ways to select preferences and choices.

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AdPerfect has developed the self-serve process to include smart ways to select upsells, add ad details with check boxes, confirm dates by clicking on the calendar and pre-populate user contact information. These features make the ad creation process simple and quick, ensuring the user easily completes the task they came to do. If the user experience is satisfying and positive, users will not forget it.

Smart design for better user engagement

According to Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive. Furthermore, 48% of the visitors voted website design as the number one factor in affecting the credibility of the website. As the saying goes, the first impression is the last impression.

When developers and product managers think of design, the focus is on the purpose and intent behind every single step and event. The same is true, when researching and reviewing platforms. If certain functionalities within the design just look good but have no functionality, then the design is not fulfilling its purpose.

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The AdPerfect platforms focus on showcasing the most important tasks in a prominent position that is intuitive for users. No space is wasted. The portal is specifically configured to offer digital revenue with specified ad tags positions, while also displaying the newspaper branding without overloading the user. Important sections of the ad details are formatted to be easily read and seen by users, thereby eliminating the need to review the whole page before getting to the information desired.

AdPerfect provides value and return on investment by tracking industry trends and filtering the features that produce the most benefits. By analyzing what makes the most sense for the user and what your brand wants to accomplish, we build reliable solutions that help your business grow.