About Pelin Arin

Account Manager & Marketing Coordinator

The Millennial Perspective

January 10, 2018 - Millennials are one of the most studied and talked about generations to date. While every generation has its unique defining characteristics, they are the first generation in history that have grown up totally immersed in a world of digital technology, completely shaping their attitudes. We decided to take a look into some [...]

By |January 10th, 2018|Infographics|

Millennials in the Workplace

January 2, 2018 The cycle of generations is an inevitable process that can cause disruption to the routine of a working environment. Differences in personality types, individual values and work schedules can create conflict among employees and management. Understanding and empathizing with other generations is vital to a healthy work environment. As the millennial generation [...]

By |January 2nd, 2018|Company Blog|

Discover 3 ways to increase digital revenue with AdPerfect Obituaries

December 21, 2017 AdPerfect is a Canadian-based software company who creates comprehensive advertising solutions for the publishing industry around the world. The three main products offered are Classifieds, Obituaries, and Celebrations platforms. These mobile-friendly solutions have been implemented by Miami Herald, Seattle Times, New York Daily News and approximately 1,000 other newspaper titles. With the [...]

By |December 21st, 2017|Product Highlights|

How People Buy Online

December 11, 2017 - It's easier than ever for people to buy all their necessities online as businesses have a  digital presence across a variety of channels. Below, you’ll find online buying trends, data and statistics reporting on exactly how and why people shop online.

By |December 11th, 2017|Infographics|

The Evolution of Classifieds

December 4, 2017 If you wanted to buy a second hand car 25 years ago, the most common and efficient way to do that would be by collecting the local paper from the doorstep, sitting on the couch and browsing the classified’s section until a particular Ford Mustang caught your eye. The process would then [...]

By |December 4th, 2017|Company Blog|

The Rise of Artificial Intelligence

November 20, 2017 - Artificial intelligence has arrived, and most people are adopting it into their lives. Most likely, in some capacity, you’re probably already using it. Whether you’re asking Siri to play your favourite songs or Alexa to tell you the current weather, AI is there in the background, thinking about things so that you don’t [...]

By |November 20th, 2017|Infographics|

Will Amazon Echo, Google Home and AI impact the journalism industry?

November 15, 2017 Demand has been rising over the last 5 years for a personalized computer you can integrate into your home to help you with chores, queries and even conversation. Hollywood has always promoted the idea; ‘Her’, ‘Ex Machina’ and ‘2001: Space Odyssey’ all highlight the benefits of having the perfectly intelligent robot to [...]

By |November 15th, 2017|Company Blog|