May 9, 2019 Online engagement is now instantaneous and live, and here to stay. All stats show where the industry is heading and what we should be on the lookout for down the road. Publishers and small businesses alike, need to consider live online engagement as one of their main strategies.
April 26, 2019 With the second quarter of 2019 well underway, there’s still an opportunity to develop additional growth strategies for this year, but it will take a well thought out plan to execute. There are several areas you can choose for growth, however this article covers three very specific steps that can prove to [...]
April 5, 2019 In the current highly saturated digital and technology landscape, many trends are constantly declared radical and innovative in hopes that it gives market advantage. But maybe sometimes they are just old ideas that are revamped for changing needs. Here we consider some current trends that demand our attention in 2019.
April 1, 2019 Many publishers are now in a race to digitally transform their businesses to better meet the changing needs and demands of their advertisers. Although there is a lot of enthusiasm, the challenge is not about getting the mobile devices, software or platforms, but how newsrooms and teams process and adapt to the [...]
March 19, 2019 From this year forward, Millennials will form the largest generation in history and they are in their prime stage of spending and investing in their lives. Reshaping many industries, from online shopping to learning and accessing information, Millennials will force companies and governments to revamp and reevaluate how they communicate and do [...]
March 12, 2019 Access to news is uninterrupted and constant for everyone, not just millennials. But the important differences that publishers and marketers need to focus on are the mindset and consumption patterns. An important observation is 84 percent of millennials simply don’t trust traditional advertising. While the bigger players for their attention are YouTube, [...]
March 8, 2019 With so many digital advancements and new marketing tools and strategies coming out every year, is email even worth it anymore? Our short answer, Yes! Many still believe that email is just a way to send advertising messages to individual inboxes. But there is even more to consider, as some recent stats [...]
March 5, 2019 With so many options of new digital tools and platforms, many marketers and publishers easily miss and overlook one of the basic channels available - email newsletters. Although still mentioned as a digital marketing strategy, it is not always on top of the list. While research still shows that email is 40 [...]
February 28, 2019 News consumption habits are constantly changing over the years. With the advancement of technology and the new habits building around access to internet and information, here are a few of the most influential stats.
February 22, 2019 Social media is not just a source of status updates on the latest issues and affairs, but nowadays it is also a mostly reliable source of news. Actually, 68% of American adults say that they now get at least some news coverage from social media. Social media is one of the main [...]