October 3, 2018 Storytelling in Brand Communication It is interesting that no matter how many changes and advances our culture goes through, the fact that stories still resonate the most with every person has never changed. Every human decision, no matter how logical or practical or systematic, is always influenced by emotion. Numbers and statistics [...]
September 21, 2018 There is no doubt that when there is a photo and video added to any content published online, the engagement will increase. But the way users want to consume information is not very linear anymore. We don't get information just from one source and depending on the content, blogs or videos are preferred. [...]
September 19, 2018 Since the invention of televisions, visual consumption of news and stories has never ceased to engage audiences. With technology, all screens and devices from cell phone to tablets to watches, now offer photo, video and audio engagement at the reach of our fingers, at any time. Video content is becoming the main [...]
September 3, 2018 Over the next few years, it seems commercial and consumer demand will continue to build around drone usage. From taking photography for hiking trips to weddings; from aerial shots and damage assessment to natural disasters, drones seem to offer great benefits. We gathered some interesting insights from industry research.
August 27, 2018 Discussions around drones entering the journalism industry has been around for a while. The shift in using different tools to capture and share news instantaneously, as the online experience evolves, has been rapid in the last few years. Utilizing social media, live video posts and artificial intelligence seems easier compared to using [...]
August 21, 2018 Most businesses handle marketing and sales on their own, internally. Resources are stretched thin when all aspects of the business have to be covered as well. It seems technology can do more to multiply your efforts than we think. Here are some interesting statistics on CRM and sales technology.
August 17, 2018 Within the last 3 years, our online interactions have experienced a big shift. The rise of machine learning and personal assistants have changed the expectations for online access to information and news. Users now expect that their online experience will be fully personalized. They want to know trends and news that are [...]
August 10, 2018 Publishing any news or story online is always met with comments and sentiments by friends and strangers alike. Some stories go viral and all remain online for family, friends, acquaintances and others to marvel at. But when it comes to publishing obituaries online, the guestbook serves a deeper purpose than just comments. [...]
August 3, 2018 Stories have been around a long time and have always been used to share information and knowledge before writing came along. Everyone had to be a good listener to remember and recall the details. Stories travelled with them everywhere and passed down from generation to generation. Now being able to record stories, [...]
July 27, 2018 More links online are being distributed that seem questionable. Most people do not necessarily check what they are sharing. In increasing numbers, social media posts are full of misleading information through simple content and catchy images. Not only that, readers tend to easily accept articles that are in line with their own [...]