July 22, 2019 The primary goal of online marketing and content is to attract leads and lead them to make a decision. Online conversions are now the ROI of every company. To keep up, every company needs to be aware of new automation options and technology to accomplish wider online reach. Here are some stats [...]
June 20, 2019 Communicating with customers and prospects are spanning to wider applications. Just calling a phone number is no longer enough. As customers are more aware of their options, they want more robust and agile services and the content of your message needs to be multifaceted and provide value. In comes social selling, using [...]
June 12, 2019 With Google and Amazon investing more and more in artificial intelligence, there is still a lot of expectations and hype around the upcoming developments in technology. Although no one for sure can confidently forecast or speculate where the industry stands on this, we looks at some interesting numbers and stats.
June 10, 2019 Online interactions are not only redefining how we receive and gather information, but also our definitions of ethics online are also being redefined. Majority of consumers now believe that using data to personalize ads is unethical. According to research, 59% believe that personalization to create tailored newsfeeds -- precisely what Facebook, Twitter, [...]
June 5, 2019 According to recent research from the Online Classifieds Industry Report, 56.9% of companies are confirming that they plan to launch new products or services, while 58.6% planning to hire new staff in the next year and even, 38% plan to modify their business model in the next 3-5 years. This shows an optimistic and [...]
May 27, 2019 Online classifieds advertising, although mostly underappreciated, is now a dynamic category with constant challenges for the future, such as rise of new players and big data. Traditionally newspaper publishers would provide the bulk of all classifieds advertising, especially the employment, automotive and real estate advertisements. But following the shift toward online, classifieds [...]
May 9, 2019 Online engagement is now instantaneous and live, and here to stay. All stats show where the industry is heading and what we should be on the lookout for down the road. Publishers and small businesses alike, need to consider live online engagement as one of their main strategies.
April 26, 2019 With the second quarter of 2019 well underway, there’s still an opportunity to develop additional growth strategies for this year, but it will take a well thought out plan to execute. There are several areas you can choose for growth, however this article covers three very specific steps that can prove to [...]
April 5, 2019 In the current highly saturated digital and technology landscape, many trends are constantly declared radical and innovative in hopes that it gives market advantage. But maybe sometimes they are just old ideas that are revamped for changing needs. Here we consider some current trends that demand our attention in 2019.
April 1, 2019 Many publishers are now in a race to digitally transform their businesses to better meet the changing needs and demands of their advertisers. Although there is a lot of enthusiasm, the challenge is not about getting the mobile devices, software or platforms, but how newsrooms and teams process and adapt to the [...]