March 19, 2018 Search engine optimization is now the big buzz word in marketing. Although it involves both technical and creative tactics to improve rankings, drive traffic, and increase awareness in search engines, it is also dependent user experiences. Here are some valuable statistics to keep in mind for 2018.
March 8, 2018 Differentiation in a world of constant change and update is becoming harder and harder to define. Industry experts are signalling that price and quality are not enough. Take a moment to explore some key findings on the power of Customer Service, and how we believe it will shape the way we do [...]
February 12, 2018 Nowadays, if you want to make an announcement, all you need to do it send a tweet, update your Facebook status, or share an post on Linkedin. But without a targeted approach to your online communication, your content is just nice images and words that do not resonate with your audience. In comes, content marketing. [...]
January 24, 2018 - 2016 forecasted several marketing trends that included embracing the customer experience model, the rise of ad blockers and their effects, virtual reality and use of AI, the rise of social media as a channel, the importance of marketing automation, and the value of real-time, meaningful communication. These trends helped define marketing in 2017. [...]
January 10, 2018 - Millennials are one of the most studied and talked about generations to date. While every generation has its unique defining characteristics, they are the first generation in history that have grown up totally immersed in a world of digital technology, completely shaping their attitudes. We decided to take a look into some [...]
December 11, 2017 - It's easier than ever for people to buy all their necessities online as businesses have a digital presence across a variety of channels. Below, you’ll find online buying trends, data and statistics reporting on exactly how and why people shop online.
November 20, 2017 - Artificial intelligence has arrived, and most people are adopting it into their lives. Most likely, in some capacity, you’re probably already using it. Whether you’re asking Siri to play your favourite songs or Alexa to tell you the current weather, AI is there in the background, thinking about things so that you don’t [...]
November 6, 2017 - Each social media platform is different and we took a step back to examine 3 specific platforms that play a strong role in news and information consumption. Whether it be videos, photos or content, Facebook, Youtube and Twitter have some interesting statistics.