The Contrasts of Digital and Print Advertising

May 16, 2018 When it comes to advertising online or in print, there are many strategies, ideas and concepts on ROI and measurement. But before you start putting together a plan, take a moment to look into the good and the bad for either advertising option.

By |May 16th, 2018|Infographics|

Data is the new Power Play

April 27, 2018 Today data is everywhere. All online interactions are being tracked and compiled and analyzed so users can get the best online experience possible. Here are some important statistics and trends to consider for 2018.  

By |April 27th, 2018|Infographics|

The Strong and Valuable Brands of 2017

April 10, 2018 When we think of a brand, the first thing that comes to mind is the logo. But branding is so much more. It takes years to develop with no guarantee if it will sustain itself. We have taken a moment to look at which brands are still strong and valuable in the [...]

By |April 10th, 2018|Infographics|

Top Online Search Statistics for 2018

March 19, 2018 Search engine optimization is now the big buzz word in marketing. Although it involves both technical and creative tactics to improve rankings, drive traffic, and increase awareness in search engines, it is also dependent user experiences. Here are some valuable statistics to keep in mind for 2018.  

By |March 19th, 2018|Infographics|

The Power of Good Customer Service

March 8, 2018 Differentiation in a world of constant change and update is becoming harder and harder to define. Industry experts are signalling that price and quality are not enough. Take a moment to explore some key findings on the power of Customer Service, and how we believe it will shape the way we do [...]

By |March 8th, 2018|Infographics|

Content Marketing – The New Online Strategy

February 12, 2018 Nowadays, if you want to make an announcement, all you need to do it send a tweet, update your Facebook status, or share an post on Linkedin. But without a targeted approach to your online communication, your content is just nice images and words that do not resonate with your audience. In comes, content marketing. [...]

By |February 12th, 2018|Infographics|

A Look Back at Marketing in 2017

January 24, 2018 - 2016 forecasted several marketing trends that included embracing the customer experience model, the rise of ad blockers and their effects, virtual reality and use of AI, the rise of social media as a channel, the importance of marketing automation, and the value of real-time, meaningful communication. These trends helped define marketing in 2017. [...]

By |January 24th, 2018|Infographics|

The Millennial Perspective

January 10, 2018 - Millennials are one of the most studied and talked about generations to date. While every generation has its unique defining characteristics, they are the first generation in history that have grown up totally immersed in a world of digital technology, completely shaping their attitudes. We decided to take a look into some [...]

By |January 10th, 2018|Infographics|

How People Buy Online

December 11, 2017 - It's easier than ever for people to buy all their necessities online as businesses have a  digital presence across a variety of channels. Below, you’ll find online buying trends, data and statistics reporting on exactly how and why people shop online.

By |December 11th, 2017|Infographics|

The Rise of Artificial Intelligence

November 20, 2017 - Artificial intelligence has arrived, and most people are adopting it into their lives. Most likely, in some capacity, you’re probably already using it. Whether you’re asking Siri to play your favourite songs or Alexa to tell you the current weather, AI is there in the background, thinking about things so that you don’t [...]

By |November 20th, 2017|Infographics|