July 5, 2018 When we think of the last words we would want to describe our loved one’s life or our own life story, the focus is to be on celebrating piety and good character. But with the turn of the new century, life stories are being described by verbs and adjectives as the main [...]
June 19, 2018 Personalization seems to a new buzz word around marketing to hyperconnected consumers. The statistics focused on in this infographic zero in on points that showcase the success, frustration and failure of marketing campaigns when it comes to reaching your audience and their expectations. Take a moment to see what can make a difference [...]
June 15, 2018 Renters and home-buyers more than ever research and learn about the real estate industry online. This means that realtors and property management firms need to spend more of their marketing efforts and energy on digital advertising solutions and tools. This will ensure a more increased return on their investment. When deciding on [...]
June 4, 2018 Online marketing is growing and advancing to find ways to provide simple yet strong messages in the digital jungle. Relevant content and the use of graphics and visuals has lead the industry to also embrace video as a vital marketing tool. Let's look at how video is taking marketing into a whole new [...]
May 28, 2018 Buying a car used to be a long process and limited to going to one or two local car dealerships. Price comparison and having to see multiple options was non-existent - you only got what the dealer had to offer. With the rise of information technology, the process of buying a car [...]
May 16, 2018 When it comes to advertising online or in print, there are many strategies, ideas and concepts on ROI and measurement. But before you start putting together a plan, take a moment to look into the good and the bad for either advertising option.
May 11, 2018 No matter which way you look at it, advertising still holds a ton of potential. Be it print or digital, it is still one of the most effective ways to get your service or product in front of readers and users. The challenge becomes which advertising option will work best for your [...]
April 30, 2018 AdPerfect has been serving the media and publishing industry for over 14 years. The knowledge gained from working alongside newspapers have resulted in tested and proven features within our platforms. Developing software is a dynamic cycle but there is one main component to consider before anything else - the user. Focus on [...]
April 27, 2018 Today data is everywhere. All online interactions are being tracked and compiled and analyzed so users can get the best online experience possible. Here are some important statistics and trends to consider for 2018.
April 24, 2018 The word data has become one of the buzz words in marketing and advertising. In the past, companies researched industry trends and used analysis by industry experts. Now, all departments play a role in collecting data about customer to help customize the online experience. This is mainly done by being intentional in [...]