The Strong and Valuable Brands of 2017

April 10, 2018 When we think of a brand, the first thing that comes to mind is the logo. But branding is so much more. It takes years to develop with no guarantee if it will sustain itself. We have taken a moment to look at which brands are still strong and valuable in the [...]

By |April 10th, 2018|Infographics|

Grow your audience through strong digital branding

March 27, 2018 We have all heard the saying, the best things in life take hard work and time. This is no less true for branding. Although the digital world has made the speed in reaching and communicating information easy, branding develops and evolves over years and decades, instead of days or weeks. Building a [...]

By |March 27th, 2018|Company Blog|

Top Online Search Statistics for 2018

March 19, 2018 Search engine optimization is now the big buzz word in marketing. Although it involves both technical and creative tactics to improve rankings, drive traffic, and increase awareness in search engines, it is also dependent user experiences. Here are some valuable statistics to keep in mind for 2018.  

By |March 19th, 2018|Infographics|

3 New ways to adapt for better Online Content Discovery

March 14, 2018 Just 5 years ago, mobile browsing barely had a presence in market share. Now the tables have turned, with mobile on top with 52% market share and desktop at 44%. What's more, 20% of all mobile searches is voice search. Not only that, about 4 billion devices will carry AI-powered voice assistants [...]

By |March 14th, 2018|Company Blog|

The Power of Good Customer Service

March 8, 2018 Differentiation in a world of constant change and update is becoming harder and harder to define. Industry experts are signalling that price and quality are not enough. Take a moment to explore some key findings on the power of Customer Service, and how we believe it will shape the way we do [...]

By |March 8th, 2018|Infographics|

Recruiting the Right Classifieds Salespeople

February 23, 2018 For the success of any company sales teams make the difference between a good and bad reputation, as well as growth and loss. They are the first contact with a potential client and a valuable source on the needs and demands of customers. Beyond the obvious reasons and motivations for hiring a [...]

By |February 23rd, 2018|Company Blog|

Self-serve Portal Basics – Value and Benefits

February 19, 2018 AdPerfect is a Canadian-based software company that has been servicing the publishing technology industry since 2004. Our expertise stems from our deep understanding of the print and digital publishing demands and developing modern, intuitive self-service platforms. Our solutions that offer an enhanced self-serve portal include Classifieds, Obituaries, Celebrations and Employment. The rise [...]

By |February 19th, 2018|Product Highlights|

Content Marketing – The New Online Strategy

February 12, 2018 Nowadays, if you want to make an announcement, all you need to do it send a tweet, update your Facebook status, or share an post on Linkedin. But without a targeted approach to your online communication, your content is just nice images and words that do not resonate with your audience. In comes, content marketing. [...]

By |February 12th, 2018|Infographics|

Increase circulation and revenue at your community newspaper

February 6, 2018 Newspapers have access to valuable consumer information about their readers. But many fail to put that information into use, which could be used to segment their readership to help target content and advertising. The ownership of information and news delivery has slipped from the hands of newspapers to digital publishing brands. But [...]

By |February 6th, 2018|Company Blog|

A Look Back at Marketing in 2017

January 24, 2018 - 2016 forecasted several marketing trends that included embracing the customer experience model, the rise of ad blockers and their effects, virtual reality and use of AI, the rise of social media as a channel, the importance of marketing automation, and the value of real-time, meaningful communication. These trends helped define marketing in 2017. [...]

By |January 24th, 2018|Infographics|