January 24, 2018 - 2016 forecasted several marketing trends that included embracing the customer experience model, the rise of ad blockers and their effects, virtual reality and use of AI, the rise of social media as a channel, the importance of marketing automation, and the value of real-time, meaningful communication. These trends helped define marketing in 2017. [...]
January 18, 2018 Marketing has evolved from catchy tunes and short announcements on radios or TV to digital messaging and links on emails, websites and social media. The scale of reach has also changed from local to global. Today, we have over 5000 marketing technology solutions and applications to help us gather data and reach [...]
January 10, 2018 - Millennials are one of the most studied and talked about generations to date. While every generation has its unique defining characteristics, they are the first generation in history that have grown up totally immersed in a world of digital technology, completely shaping their attitudes. We decided to take a look into some [...]
January 2, 2018 The cycle of generations is an inevitable process that can cause disruption to the routine of a working environment. Differences in personality types, individual values and work schedules can create conflict among employees and management. Understanding and empathizing with other generations is vital to a healthy work environment. As the millennial generation [...]
December 21, 2017 AdPerfect is a Canadian-based software company who creates comprehensive advertising solutions for the publishing industry around the world. The three main products offered are Classifieds, Obituaries, and Celebrations platforms. These mobile-friendly solutions have been implemented by Miami Herald, Seattle Times, New York Daily News and approximately 1,000 other newspaper titles. With the [...]
December 11, 2017 - It's easier than ever for people to buy all their necessities online as businesses have a digital presence across a variety of channels. Below, you’ll find online buying trends, data and statistics reporting on exactly how and why people shop online.
December 4, 2017 If you wanted to buy a second hand car 25 years ago, the most common and efficient way to do that would be by collecting the local paper from the doorstep, sitting on the couch and browsing the classified’s section until a particular Ford Mustang caught your eye. The process would then [...]
November 20, 2017 - Artificial intelligence has arrived, and most people are adopting it into their lives. Most likely, in some capacity, you’re probably already using it. Whether you’re asking Siri to play your favourite songs or Alexa to tell you the current weather, AI is there in the background, thinking about things so that you don’t [...]
November 15, 2017 Demand has been rising over the last 5 years for a personalized computer you can integrate into your home to help you with chores, queries and even conversation. Hollywood has always promoted the idea; ‘Her’, ‘Ex Machina’ and ‘2001: Space Odyssey’ all highlight the benefits of having the perfectly intelligent robot to [...]
November 6, 2017 - Each social media platform is different and we took a step back to examine 3 specific platforms that play a strong role in news and information consumption. Whether it be videos, photos or content, Facebook, Youtube and Twitter have some interesting statistics.