3 New ways to adapt for better Online Content Discovery

March 14, 2018 Just 5 years ago, mobile browsing barely had a presence in market share. Now the tables have turned, with mobile on top with 52% market share and desktop at 44%. What's more, 20% of all mobile searches is voice search. Not only that, about 4 billion devices will carry AI-powered voice assistants [...]

By |March 14th, 2018|Company Blog|

The Power of Good Customer Service

March 8, 2018 Differentiation in a world of constant change and update is becoming harder and harder to define. Industry experts are signalling that price and quality are not enough. Take a moment to explore some key findings on the power of Customer Service, and how we believe it will shape the way we do [...]

By |March 8th, 2018|Infographics|

Recruiting the Right Classifieds Salespeople

February 23, 2018 For the success of any company sales teams make the difference between a good and bad reputation, as well as growth and loss. They are the first contact with a potential client and a valuable source on the needs and demands of customers. Beyond the obvious reasons and motivations for hiring a [...]

By |February 23rd, 2018|Company Blog|

Self-serve Portal Basics – Value and Benefits

February 19, 2018 AdPerfect is a Canadian-based software company that has been servicing the publishing technology industry since 2004. Our expertise stems from our deep understanding of the print and digital publishing demands and developing modern, intuitive self-service platforms. Our solutions that offer an enhanced self-serve portal include Classifieds, Obituaries, Celebrations and Employment. The rise [...]

By |February 19th, 2018|Product Highlights|

Content Marketing – The New Online Strategy

February 12, 2018 Nowadays, if you want to make an announcement, all you need to do it send a tweet, update your Facebook status, or share an post on Linkedin. But without a targeted approach to your online communication, your content is just nice images and words that do not resonate with your audience. In comes, content marketing. [...]

By |February 12th, 2018|Infographics|

Increase circulation and revenue at your community newspaper

February 6, 2018 Newspapers have access to valuable consumer information about their readers. But many fail to put that information into use, which could be used to segment their readership to help target content and advertising. The ownership of information and news delivery has slipped from the hands of newspapers to digital publishing brands. But [...]

By |February 6th, 2018|Company Blog|

A Look Back at Marketing in 2017

January 24, 2018 - 2016 forecasted several marketing trends that included embracing the customer experience model, the rise of ad blockers and their effects, virtual reality and use of AI, the rise of social media as a channel, the importance of marketing automation, and the value of real-time, meaningful communication. These trends helped define marketing in 2017. [...]

By |January 24th, 2018|Infographics|

Marketing Strategies for Social Brands

January 18, 2018 Marketing has evolved from catchy tunes and short announcements on radios or TV to digital messaging and links on emails, websites and social media. The scale of reach has also changed from local to global. Today, we have over 5000 marketing technology solutions and applications to help us gather data and reach [...]

By |January 18th, 2018|Company Blog|

The Millennial Perspective

January 10, 2018 - Millennials are one of the most studied and talked about generations to date. While every generation has its unique defining characteristics, they are the first generation in history that have grown up totally immersed in a world of digital technology, completely shaping their attitudes. We decided to take a look into some [...]

By |January 10th, 2018|Infographics|

Millennials in the Workplace

January 2, 2018 The cycle of generations is an inevitable process that can cause disruption to the routine of a working environment. Differences in personality types, individual values and work schedules can create conflict among employees and management. Understanding and empathizing with other generations is vital to a healthy work environment. As the millennial generation [...]

By |January 2nd, 2018|Company Blog|