AdPerfect™ Announces Partnership With Local Media Consortium (LMC)
September 14, 2017
AdPerfect partners with nationwide media network Local Media Consortium to offer four innovative products
New Westminster, BC – September 14, 2017 – AdPerfect™ announced that they have been accepted by the Local Media Consortium (LMC) as a preferred partner. The new partnership makes AdPerfect’s technology platform available to 75 local media companies and more than 1,700 sites in top markets across the United States and Puerto Rico. AdPerfect will offer four key products and services via the LMC; Online Obituaries, Classifieds and Celebrations platforms, and Retail Ads.
The LMC focuses on increasing member companies’ audience reach and profitability by pursuing new partnerships with leading technology companies and service providers. The Consortium maintains the highest quality service providers through extensive vetting of new partners, and ongoing polling to understand the needs of current media members.
AdPerfect’s core competencies promote self-serve ad placement, mobile responsiveness and a great user experience which aims to reduce costs and increase revenues for newspapers.
Jim McIntosh, Executive Chairman of AdPerfect said, “We are looking forward to working with the Local Media Consortium member companies as a true partner to deliver valuable services in key advertising categories. We already work with a number of LMC members and look forward to working with others to assist them in providing a high quality, modern online experience for both advertisers and readers.”
Said Rusty Coats, Executive Director of the Local Media Consortium, "AdPerfect is a natural fit with the LMC. With their leading technology platform enabling enhanced print and digital revenues for the publishing industry, and LMC’s focus on creating an efficient marketplace for solutions providers and media companies with our agreements across both print and digital networks, the relationship creates mutual benefits."
The AdPerfect Obituaries platform incorporates online obituaries, self-service for funeral homes and individuals, and the ability to add memories, milestones and condolences all via one platform. LMC member companies have their own brand front and center, own their transaction data, and keep 100% of the revenue from digital ad tags decreasing costs and increasing revenue.
AdPerfect Classifieds provides both marketplace and self-serve capabilities in a single platform for all classified categories. The self-serve capability, mobile responsiveness, and modern user interface provides newspapers with a high quality digital presence that features their brand and enables them to strengthen their local presence.
The AdPerfect Celebrations platform provides LMC members with a platform that is integrated with print and online, allows self-serve advertisers to place ads for anniversaries, birthdays, birth notices, marriages and other categories in a single, easy-to-use interface, for a modern online presentation.
About Local Media Consortium
The Local Media Consortium is a strategic partnership of leading local media companies focused on increasing member companies’ share of digital revenue and audience by pursuing new relationships with a variety of technology companies and service providers. The LMC was founded in 2013 to address the needs of advertisers seeking to reach high-quality audiences on brand-safe local digital properties at scale. In addition, the LMC provides members with access to leading technology and content solutions by fostering key partnerships with companies including Google, Monster, Yahoo and others. LMC membership encompasses 75 local media companies in top markets across the United States and Puerto Rico, and includes more than 1,700 publications. The LMC audience footprint currently spans over 155 million unique monthly visitors and its member companies serve more than four billion page views to readers. More information is available at www.localmediaconsortium.com.
AdPerfect™ is the most trusted provider of mobile-friendly self-service advertising solutions for publishers and newspapers. We build reliable online platforms and engaging interfaces focused on attracting advertisers, driving user traffic, and growing print and digital revenue. For more than a decade, we have always been, and continue to be, committed to designing technologies that support the evolving needs of the media publishing industry.
Legacy and AdPerfect Announce Partnership
October 20, 2016
Integrated Platform Simplifies Print Obituary Placement for Tributes.com Funeral Home Partners
Evanston, IL – Oct. 20, 2016 – Legacy.com, the undisputed leader in the digital obituary and memorialization space, today announced a partnership with AdPerfect, the most trusted provider of self-service advertising solutions, that streamlines the placing of print obituaries in newspapers for funeral directors. The partnership integrates AdPerfect’s technology platform with Legacy.com’s Tributes platform and allows funeral homes to leverage the content they input into their online memorials to purchase corresponding print placements in one or more newspapers across the U.S. and Canada with as little as a single click. The integrated platform includes support for over 6,000 newspapers in North America.
"We’re excited to partner with AdPerfect and believe that this integration will benefit all of our channel partners. We want to simplify and streamline the process of placing an obituary with the newspaper and reduce redundancy so our funeral home partners can spend more time with the families in their care," says Elaine Haney, Chief Operating Officer at Legacy.com.
Jim McIntosh, Executive Chairman of AdPerfect states, "Our companies have similar goals – to share life stories and communicate service information via print and online obituaries. Our technology simplifies the process of placing a print obituary in one or many newspapers and is a perfect fit for Legacy.com’s newspaper and funeral home partners."
The integration will be made available to Tributes.com funeral home partners at no additional charge in January 2017. To see the integration at NFDA, visit the Legacy.com booth (No. 4338), just inside the entrance of the expo hall. To learn more, contact firstname.lastname@example.org.
About Legacy.com Inc.®
Legacy.com is the global leader in online obituaries with over 39 million visitors each month and ranked as a Top 40 domain in the U.S. by Quantcast. Through the Legacy.com and Tributes.com brands, the company provides support and obituary-related services to more than 1,500 newspapers and 3,500 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe to help people express condolences and share remembrances of loved ones. Legacy.com’s partners benefit from unparalleled scale and expertise that enables the delivery of industry-leading products, innovative e-commerce solutions, and award-winning customer service. Legacy.com is headquartered in Evanston, Illinois.
AdPerfect is the most trusted provider of mobile-friendly self-service advertising solutions for publishers and newspapers. We build reliable online platforms and engaging interfaces focused on attracting advertisers, driving user traffic, and growing print and digital revenue. For more than a decade, we have always been, and continue to be, committed to designing technologies that support the evolving needs of the media publishing industry.