January 18. 2019

Most companies are now aware that it is easier than ever to automate most of the daily processes with digital solutions. From CRM platforms to billing and pagination systems, technology offers some pretty smart options. Just in one year, from 2017 to 2018, there were about 2000 new solutions presented to the market, that is a 27% increase. With so many alternatives, the main question to ask is can we combine and optimize the solutions we use?

Customer Relationship Management Platforms.

One of the main things that all experts always comment on is being customer focused. This is not just a marketing buzzword or an idea to put on a plan and never look at it. Rather, when selecting your platform options consider how your staff acquires and records information from customers and how is it better translated to a digital solution. Look at how the data is transferred from the call center to the CRM and billing systems. Create automation strategies that include setting up templates, custom weekly admin reports, standard customer follow up and engagement campaigns, as well as training documentation and centralized support contact lists.

As your implement these automation tools and strategies in place, don’t just use them to make your tasks easier. Look into ways it helps you track and measure results. For example, your reporting process should include details about usage of functionalities. If you are no longer using certain components or services, then remove them or reevaluate the value of the system. You do not need to be locked down for several years to realize that you need to upgrade your platform. In the end, digital solutions help you serve your audience well, be one step ahead of your competition and grow your revenue by lessening waste of time and resources.

Content Management Systems.

More often than not, using digital solutions frees up time to be able to add new, simple but important processes to their daily work. This could include, utilizing additional online resources to grow knowledge base or doing more industry research and building new content and communication projects.  The more you are engaging with your online industry, the more valuable and useful your digital solutions become. Although this is obvious, most teams do not use their platforms to full potential.

Constant communication and reiteration of your brand is key to attract more attention and grow your reach. Use your blog as a platform to educate on industry trends, invite guest writer or build a podcast, take photos of local events and popular spots, retweet and share articles and content that build links. All these small and big components in creating and growing your content, allow you to gain thought leadership. This allows your audience to trust the information you provide; and without trust your online presence adds no value.

Many content management systems should allow you to easily post your articles on several social media accounts simultaneously, offer polls, provide popular topics to cover, and provide easy to access statistics on the performance of your content.

Accounting and Billing Systems.

One of the most important things to managing your revenue is to easily see your expenses, loses and profits. Without keeping a close track of what value each of your clients bring to the table and the effort you spend versus the ROI, puts into perspective how much waste is occurring. More often than not, marketing and sales is tasked with bringing in new business, but no one stops to think if the current structure and workload can properly handle and satisfy the needs of more customers. Decisions are usually made without much clarity.

If accounting systems are setup correctly, companies should easily see who their top clients are with regards to ROI and which ones require minimal expense and still profitable. Customer accounts should not only be evaluated on the revenue they bring in but also the maintenance and upkeep their services require from your team. It is acceptable and welcome to say ‘No’ to customer that might seem fully aligned with what a new one can bring in. Recently, we have heard of one company ending their partnerships with 16 medium size clients in one day, and signed with a single big customer instead. Sometimes that is the difference between growth and chasing after revenue.

Ad Management Platforms.

Among these solutions, many publishers also use ad management systems. It is important to make sure to consider which ad processing solutions can properly match your business setup. Consider if all your data can easily be imported and match with your account records, and also how the new account data would be transferred to your CRM and billing system. Do not forget to ask if you own your own data! This is very important when you decide to archive and want your data to be also be stored for your records. You can learn more about what AdPerfect offers when managing your ad data.

When it comes to combining these solutions, it is not too hard to recognize that all of these components make up the basis of all business processes within a company. Always look at how the exporting of the data happen. As you discover what file formats are available, make sure all your other platforms and systems support them. If plugins and widgets exist, use those to link all your accounts and systems together and do not settle for anything less than full efficiency.