The obituaries solution for driving digital revenue


AdPerfect Obituaries optimizes user engagement in ways that drive digital revenue for your obituary category. We provide a platform for users to share life stories, keep memories, and connect with families. With AdPerfect Obituaries, you can offer meaningful online experiences to your audience, drive web traffic, and create new sources of branded value to grow your digital revenue.

Increase your digital revenue

AdPerfect Obituaries offers publishers and newspapers the most beneficial advertising revenue model plus other digital revenue sources from customer-centric offers and paid sponsorships.

  • With AdPerfect, you keep 100% of digital display ad revenue.
  • You control your local ads for higher CPM.
  • Earn more with e-commerce revenue opportunities from flower purchases, premium features, and more.
  • Generate additional revenue from paid featured funeral homes display and content sponsorships.

Deliver faster fulfillment with self-serve order entry

AdPerfect Obituaries integrates self-serve order entry capabilities to enable funeral directors and individual users to quickly create and submit obituaries for print.

  • Direct flow from online to print.
  • Delivers camera-ready obituaries.
  • Displays an accurate real-time print preview and cost, enabling users to revise content and control the cost of an obituary.
  • Eliminates the back-and-forth between newspapers and advertisers.
  • Reduce errors and missed deadlines.

Strengthen your partnership with funeral homes

Ensure recurring revenue by building partnerships with funeral directors. AdPerfect Obituaries offers marketing and sales support to funeral homes through:

    • Brand exposure on the obituaries of the people they served
    • A free business page hosted in publisher’s website with analytics tools to track leads, generate sales and identify opportunities
    • Inclusion of their business in publisher’s funeral home directory
    • A paid featured ad position on publisher’s obituary homepage

Generate recurring revenue through meaningful online experiences

AdPerfect Obituaries is a compelling online platform with tasteful features sensitive to the nature of the category. Our solution engages users to share life stories, contribute memories and keep them coming back.

  • Users can upload photos and add Memories, Milestones, and Guestbook entries
  • Families can work together to keep and manage a loved one’s story
  • Optimized for social sharing via email, Twitter, and Facebook

Grow your own brand

AdPerfect Obituaries is a mobile-responsive white-label solution that carries your brand and seamlessly integrates with your website for a consistent and seamless user experience across all channels.

  • Use your own domain, brand, and logo
  • You own your obituary data
  • Publish your local ads and content
  • Reach your audience through their preferred channel: online or mobile

Key capabilities and features

  • Self-serve order entry for your funeral home accounts and private party
  • Feature-rich online memorial platform
  • Online-to-print
  • Native support for mobile
  • Memories, Milestones, and Guestbook
  • Social media sharing
  • Send flowers
  • Funeral home directory
  • Funeral home microsite
  • Curated content
  • Tasteful design and user-friendly interface

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How to create an obituary