Smart Options to Grow Your Online Credibility





Creating empathy online is key for building your brand an online personality and character. When your audience has a relatable and even humorous online interactions with your brand, they will perceive your brand in a positive light. Daily notes of company achievements and team growth or project developments, open a way for your users to gain trust in your company. The usage of digital solutions enables a company to display an image that can be layered with several types of content the audience needs to see. It does not have to be only company related.



Create with your Tone and Style



Content creation and consumption has changed and evolved over the last few years. Google constantly rewarding and expanding their criteria for who gets better search results spots and credibility, has helped to outrank relevant content distribution through company blogs over other traditional content marketing methods. This also provides a way to build online networking through trustworthy and relevant article topics.



Not only that, leveraging content topics and series that your audience is engaged in, provides a strong, yet personable tone and style for your brand. This will give a boost to your online credibility. This will mainly be achieved by posting frequently, for small businesses this is at least once a week and follow a planned pattern – specific days for articles, ebooks, podcasts and infographics. Your audience can look to receive and see certain content material with expectation. Furthermore, within the content it is always important to use keywords for search engine rankings. Strategically place them within your blog posts, which will increase the chance for your audience to find you online.



Discover and Connect with your Circle



When it comes to online credibility, no company can escape the power of social media. Some might say it is free brand advertising and others, a great way to monitor and research about your competition. But most importantly, if used correctly, your brand can connect directly with and also understand your target audience’s needs and wants. Discovering and connecting with interested users is one of the first steps in social media.



Similar to your blog efforts, it is a continuous process of engaging your followers. Some of the daily interactions, which need to be focused on by teams include providing immediate personalized responses, following up with them, recording and learning from the feedback received. In general terms, social media is a tool small businesses and individuals alike use to engage and connect. Finding a balance through a combination of informative and valuable content, with a human connection goes a long way. Social media is made for shorter and smart interactions, compared to long form blogs. Adding photos or visuals with a link to longer content, makes it easier for users to preview and consume the information.



Point to your Expertise



All in all, no matter if you use blogs, social media, email marketing or online networking, you must know your stuff. It is now easy to validate who you are or your references, so faking it will not last long. Everything you create and share, should always point to achieved results and success. The proof of your claims should be easily accessible within a couple of clicks on your site. No one should need to dig or triple click to find the details, or you lose your audience.

Using industry jargon alone, is not always beneficial when it comes to establishing your expertise. Not all jargon should be a part of your keyword selections either. If you don’t audit or review your messaging on a regular basis, which should clearly express your company identity, online persona, and business processes, it might not be apparent what you can do specifically for your audience. Your company brand and its offerings or service successes will be its own social proof and need no other explanation.



Make sure you have implemented some practical options on your website, such as blog share buttons via social media or email, blog commenting sections, contact forms, pleasant colors and actionable menu sections. All your online entry points should display helpfulness, engaging conversations with inspirational and relevant content. Not only these, but look for credible affiliations to belong to and add their icons on your website for boosting credibility. You have to combine all these options together, as online interactions require quantifiable information to build trustworthiness. The more evidence you can display that you’re an authentic company which is active online and in the physical world, will boost your credibility.





AdPerfect Adds The Seattle Times to Its Growing Customer List

October 19, 2020
AdPerfect, one of the leading obituary platforms used by media companies across North America, will provide its technology and expertise to The Seattle Times, the most read local news and information company in the Pacific Northwest. The AdPerfect Obituary platform provides readers and customers with an exceptional experience for sharing the life and memories of a loved one who has passed. The platform provides a modern user interface and an efficient self-serve option for funeral homes and private parties to place obituary notices. “We’ve worked closely with AdPerfect for a number of years on other products and their customer service, attention to detail and willingness to be a true partner is second to none”, said Gary Smith, VP of Advertising – The Seattle Times AdPerfect was acquired by Tribute Technology last August, a company that provides funeral management and website software to 70% of the funeral home businesses in the U.S.A and Canada. Today, with a direct connection between AdPerfect’s obituary software solution and local funeral home’s software, this never-before-seen opportunity is quickly being adopted by hundreds of local media outlets. “We’re ecstatic to have The Seattle Times take advantage of our obituary platform, as the devotion and admiration they enjoy from informed readers throughout the Pacific Northwest demonstrates how committed they are to their customers. Being able to provide The Seattle Times and funeral homes in the Seattle area with a fully integrated platform will mean better service for families” said Jim McIntosh, Executive Chairman of AdPerfect. About AdPerfect AdPerfect is the most trusted provider of mobile-friendly self-service advertising solutions for publishers and newspapers. We build reliable online platforms and engaging interfaces focused on attracting advertisers, driving user traffic and growing print and digital revenue. For more than a decade, we have always been, and continue to be, committed to designing technologies that support the evolving needs of the media publishing industry. For more information, contact Jim McIntosh, Executive Chairman, AdPerfect at jim.mcintosh@adperfect.com or phone 604.760.9039.   About The Seattle Times The Seattle Times serves the Northwest with independent, Pulitzer Prize-winning journalism, as the region’s most trusted news media company, dedicated to public service. The Seattle Times is the second largest newspaper on the West Coast and the most-visited digital information source in the state. Founded in 1896 by Alden J. Blethen, The Seattle Times is now led by the Blethen family’s fourth and fifth generations. It also owns the Yakima Herald-Republic and The Walla Walla Union-Bulletin About Tribute Technology Tribute Technology is the leading technology provider for the funeral and death care industry. Tribute Technology provides website design and development; online obituary applications; case management software; extensive funeral payment technology including credit card processing, ACH payments, crowdfunding, financing, and life insurance assignments; floral eCommerce solutions; digital marketing services; and personalization software for keepsakes, funeral stationery, and video. Tribute Technology's goal is to be the turnkey funeral technology solution for funeral homes and publishers across North America.

AdPerfect Discusses the Company's Obituary Platform & Freemium Model on Guaranteed Digital: The Podcast

September 8, 2020
In partnership with the Local Media Association’s Digital Summit, Daryl Hively of Guarantee Digital conducted podcasts with each of the Association’s many Research and Development partners prior to the start of the conference. In this episode, Daryl sat down with Matthew Ipsan, to learn more about the AdPerfect freemium model, how the company is focused on helping the industry find new and sustainable business models and how the acquisition of AdPerfect by Tribute Technology is a game changer for local media companies.

AdPerfect Participates in Local Media Association Panel Discussion: Look Globally, Deploy Locally

September 4, 2020
Kirsten and Matthew were joined by guests Ashley Montroy, Executive Vice President of Tribute Technology and Nancy Davis from the Arbor Day Foundation. Both companies have seen tremendous revenue results by harnessing the power of data to make the customer journey both enjoyable and efficient.

AdPerfect Introduces Keynote Speaker at 2020 Local Media Association's Digital Summit

September 4, 2020
With nearly 600 people in attendance, virtually, Matthew Ipsan of AdPerfect explained how the AdPerfect freemium model is a perfect example of a new business structure - one designed to provide local media companies with two essential elements for sustainability - significant expense reduction and new incremental revenue through e-commerce.

Tribute Technology Acquires AdPerfect

By jgreen • February 15, 2020
Tribute Technology, the leading provider of funeral management and website services, with cutting-edge personalization and technology solutions used by more than 70% of funeral homes in the United States, has acquired AdPerfect, one of the leading obituary platforms used by media companies across North America. The acquisition will deliver online and self-serve obituaries at no cost to local publishers, while also providing publishers of all sizes and platforms with significant revenue-driving products, such as the Tribute Store.

Online Conversions in 2019

By jgreen • July 22, 2019
The primary goal of online marketing and content is to attract leads and lead them to make a decision. Online conversions are now the ROI of every company. To keep up, every company needs to be aware of new automation options and technology to accomplish wider online reach. Here are some stats […]

The New Social Paradigm – Distribute Information or Provide Value?

By Pelin Arin • June 20, 2019
Communicating with customers and prospects are spanning to wider applications. Just calling a phone number is no longer enough. As customers are more aware of their options, they want more robust and agile services and the content of your message needs to be multifaceted and provide value. In comes social selling, using […]

Artificial Intelligence Marketing

By Pelin Arin • June 12, 2019
With Google and Amazon investing more and more in artificial intelligence, there is still a lot of expectations and hype around the upcoming developments in technology. Although no one for sure can confidently forecast or speculate where the industry stands on this, we looks at some interesting numbers and stats.

Ethical Advertising in the Intelligent Era

By Pelin Arin • June 10, 2019
Online interactions are not only redefining how we receive and gather information, but also our definitions of ethics online are also being redefined. Majority of consumers now believe that using data to personalize ads is unethical. According to research, 59% believe that personalization to create tailored newsfeeds — precisely what Facebook, Twitter, […]

Online Classifieds in 2019

By Pelin Arin • June 5, 2019
According to recent research from the Online Classifieds Industry Report, 56.9% of companies are confirming that they plan to launch new products or services, while 58.6% planning to hire new staff in the next year and even, 38% plan to modify their business model in the next 3-5 years. This shows an optimistic and […]
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