December 28, 2018
Creating empathy online is key for building your brand an online personality and character. When your audience has a relatable and even humorous online interactions with your brand, they will perceive your brand in a positive light. Daily notes of company achievements and team growth or project developments, open a way for your users to gain trust in your company. The usage of digital solutions enables a company to display an image that can be layered with several types of content the audience needs to see. It does not have to be only company related.
Create with your Tone and Style
Content creation and consumption has changed and evolved over the last few years. Google constantly rewarding and expanding their criteria for who gets better search results spots and credibility, has helped to outrank relevant content distribution through company blogs over other traditional content marketing methods. This also provides a way to build online networking through trustworthy and relevant article topics.
Not only that, leveraging content topics and series that your audience is engaged in, provides a strong, yet personable tone and style for your brand. This will give a boost to your online credibility. This will mainly be achieved by posting frequently, for small businesses this is at least once a week and follow a planned pattern – specific days for articles, ebooks, podcasts and infographics. Your audience can look to receive and see certain content material with expectation. Furthermore, within the content it is always important to use keywords for search engine rankings. Strategically place them within your blog posts, which will increase the chance for your audience to find you online.
Discover and Connect with your Circle
When it comes to online credibility, no company can escape the power of social media. Some might say it is free brand advertising and others, a great way to monitor and research about your competition. But most importantly, if used correctly, your brand can connect directly with and also understand your target audience’s needs and wants. Discovering and connecting with interested users is one of the first steps in social media.
Similar to your blog efforts, it is a continuous process of engaging your followers. Some of the daily interactions, which need to be focused on by teams include providing immediate personalized responses, following up with them, recording and learning from the feedback received. In general terms, social media is a tool small businesses and individuals alike use to engage and connect. Finding a balance through a combination of informative and valuable content, with a human connection goes a long way. Social media is made for shorter and smart interactions, compared to long form blogs. Adding photos or visuals with a link to longer content, makes it easier for users to preview and consume the information.
Point to your Expertise
All in all, no matter if you use blogs, social media, email marketing or online networking, you must know your stuff. It is now easy to validate who you are or your references, so faking it will not last long. Everything you create and share, should always point to achieved results and success. The proof of your claims should be easily accessible within a couple of clicks on your site. No one should need to dig or triple click to find the details, or you lose your audience.
Using industry jargon alone, is not always beneficial when it comes to establishing your expertise. Not all jargon should be a part of your keyword selections either. If you don’t audit or review your messaging on a regular basis, which should clearly express your company identity, online persona, and business processes, it might not be apparent what you can do specifically for your audience. Your company brand and its offerings or service successes will be its own social proof and need no other explanation.
Make sure you have implemented some practical options on your website, such as blog share buttons via social media or email, blog commenting sections, contact forms, pleasant colors and actionable menu sections. All your online entry points should display helpfulness, engaging conversations with inspirational and relevant content. Not only these, but look for credible affiliations to belong to and add their icons on your website for boosting credibility. You have to combine all these options together, as online interactions require quantifiable information to build trustworthiness. The more evidence you can display that you’re an authentic company which is active online and in the physical world, will boost your credibility.