The Expertise of Car Classifieds


Buying a car used to be a long process and limited to going to one or two local car dealerships. Price comparison and having to see multiple options was non-existent – you only got what the dealer had to offer. With the rise of information technology, the process of buying a car offers more choice, benefits and provides more power to the buyer.




When considering classifieds, the car category seems to be a great fit as it requires less burden from the seller to reach a wider audience. At the same time, it offers ample opportunities for buyers to compare and gain negotiation power. The benefits offered for both sellers and buyers by using an online classifieds site improve the whole experience around buying a car.


Transparency



With the rise of the internet and online advertising, the ad content needs to be clear and organized. Online car classifieds help to provide an easy way to research and learn what options are available depending on budget, car make, and features. Not only that, but now online ads feature 360 videos, more than 10 photos and even aerial shots that engage the buyer to consider one car over another.



When considering that people still take on average up to 3 months to research and decide on the car that they want, car classifieds ensures that the right information is available during this process. Price details are upfront, as well as model information and even brand articles and statistics right at the buyer’s fingertips. This provides a better transparent experience, which in turn also provide a way for car brands and dealers to step up their game.


Convenience


All traditional advertising has been modernized and moved online, this is true for cars as well. When it comes to bigger item purchases, buyers are learning the importance of the big business strategy – research. Access to information online has provided many great opportunities to educate and provide convenience to buyers and sellers alike.



When consumers are time-pressed to make a purchasing decision, they look for transparency and efficiency, executed with intuitive systems that offer convenience. The seamless purchasing experience is here and modern platforms are allowing brands to play a more direct role in consumer journeys – before, during and after they moved from the digital jungle to dealerships.


From the comfort of their homes, buyers can ask questions, read reviews and comments, and easily browse through all car options available to them. Without the feeling of pressure, buyers can take their time making sure they have found the car they are looking for. Some classifieds sites go further to support the search process and offer daily or weekly email updates on the car model or prices, through search filters specified by users. Together with social media and online search engines, car classifieds offer ease of access to local dealerships while making sure the buyer is educated and ready to make their purchase.


Intelligence



According to recent research, there are an average of 24 touchpoints before someone buys a car and 19 of them are digital touchpoints. With one of the first touchpoints being a Google search, followed by watching YouTube videos and visiting brand sites via display ads targeted to the buyer experience online. Other touchpoints include reading professional and buyer reviews, using loan calculators, and going to a newspaper site to review their car classifieds. These all are vital pieces to putting together the big puzzle of gathering car intelligence online.




Car classifieds play a big role on the online search process as trusted sources of information, such as newspaper and third party sites, provide the confidence a buyer needs to make sure they are making the right choice. With so many options out there and constant car innovations, the instant connection with online information relieves the frustration that the buyer might be missing something or looking at false advertising. Car classifieds can provide details on all the car options that are available, the budget the buyer needs to be considering and where to buy the car that is closest to them.



AdPerfect Adds The Seattle Times to Its Growing Customer List

October 19, 2020
AdPerfect, one of the leading obituary platforms used by media companies across North America, will provide its technology and expertise to The Seattle Times, the most read local news and information company in the Pacific Northwest. The AdPerfect Obituary platform provides readers and customers with an exceptional experience for sharing the life and memories of a loved one who has passed. The platform provides a modern user interface and an efficient self-serve option for funeral homes and private parties to place obituary notices. “We’ve worked closely with AdPerfect for a number of years on other products and their customer service, attention to detail and willingness to be a true partner is second to none”, said Gary Smith, VP of Advertising – The Seattle Times AdPerfect was acquired by Tribute Technology last August, a company that provides funeral management and website software to 70% of the funeral home businesses in the U.S.A and Canada. Today, with a direct connection between AdPerfect’s obituary software solution and local funeral home’s software, this never-before-seen opportunity is quickly being adopted by hundreds of local media outlets. “We’re ecstatic to have The Seattle Times take advantage of our obituary platform, as the devotion and admiration they enjoy from informed readers throughout the Pacific Northwest demonstrates how committed they are to their customers. Being able to provide The Seattle Times and funeral homes in the Seattle area with a fully integrated platform will mean better service for families” said Jim McIntosh, Executive Chairman of AdPerfect. About AdPerfect AdPerfect is the most trusted provider of mobile-friendly self-service advertising solutions for publishers and newspapers. We build reliable online platforms and engaging interfaces focused on attracting advertisers, driving user traffic and growing print and digital revenue. For more than a decade, we have always been, and continue to be, committed to designing technologies that support the evolving needs of the media publishing industry. For more information, contact Jim McIntosh, Executive Chairman, AdPerfect at jim.mcintosh@adperfect.com or phone 604.760.9039.   About The Seattle Times The Seattle Times serves the Northwest with independent, Pulitzer Prize-winning journalism, as the region’s most trusted news media company, dedicated to public service. The Seattle Times is the second largest newspaper on the West Coast and the most-visited digital information source in the state. Founded in 1896 by Alden J. Blethen, The Seattle Times is now led by the Blethen family’s fourth and fifth generations. It also owns the Yakima Herald-Republic and The Walla Walla Union-Bulletin About Tribute Technology Tribute Technology is the leading technology provider for the funeral and death care industry. Tribute Technology provides website design and development; online obituary applications; case management software; extensive funeral payment technology including credit card processing, ACH payments, crowdfunding, financing, and life insurance assignments; floral eCommerce solutions; digital marketing services; and personalization software for keepsakes, funeral stationery, and video. Tribute Technology's goal is to be the turnkey funeral technology solution for funeral homes and publishers across North America.

AdPerfect Discusses the Company's Obituary Platform & Freemium Model on Guaranteed Digital: The Podcast

September 8, 2020
In partnership with the Local Media Association’s Digital Summit, Daryl Hively of Guarantee Digital conducted podcasts with each of the Association’s many Research and Development partners prior to the start of the conference. In this episode, Daryl sat down with Matthew Ipsan, to learn more about the AdPerfect freemium model, how the company is focused on helping the industry find new and sustainable business models and how the acquisition of AdPerfect by Tribute Technology is a game changer for local media companies.

AdPerfect Participates in Local Media Association Panel Discussion: Look Globally, Deploy Locally

September 4, 2020
Kirsten and Matthew were joined by guests Ashley Montroy, Executive Vice President of Tribute Technology and Nancy Davis from the Arbor Day Foundation. Both companies have seen tremendous revenue results by harnessing the power of data to make the customer journey both enjoyable and efficient.

AdPerfect Introduces Keynote Speaker at 2020 Local Media Association's Digital Summit

September 4, 2020
With nearly 600 people in attendance, virtually, Matthew Ipsan of AdPerfect explained how the AdPerfect freemium model is a perfect example of a new business structure - one designed to provide local media companies with two essential elements for sustainability - significant expense reduction and new incremental revenue through e-commerce.

Tribute Technology Acquires AdPerfect

By jgreen • February 15, 2020
Tribute Technology, the leading provider of funeral management and website services, with cutting-edge personalization and technology solutions used by more than 70% of funeral homes in the United States, has acquired AdPerfect, one of the leading obituary platforms used by media companies across North America. The acquisition will deliver online and self-serve obituaries at no cost to local publishers, while also providing publishers of all sizes and platforms with significant revenue-driving products, such as the Tribute Store.

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