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AdPerfect has been serving the media and publishing industry for over 14 years. The knowledge gained from working alongside newspapers have resulted in tested and proven features within our platforms. Developing software is a dynamic cycle but there is one main component to consider before anything else – the user.


Focus on the user experience



When we talk about the user experience, it does not only mean how easy or pleasing it is to use your website or platform. But the focus is on the end-user’s interaction with your company as a whole – your services, departments and products. As you choose your platform and features think about what they need, what they value, their abilities, and also their limitations. According to Econsultancy, 95% of website visitors agreed that good user experience is everything that really matters.



If the feedback from your users is having a way to place ads directly from online and have access to your services on weekends, then that is the main value proposition. Now you have to align this request with your business model and goals. This is where you should have a list of objectives. Most common business objectives for online platforms AdPerfect addresses:


  1. Submit ads in print and online
  2. Display online ads for mobile devices
  3. Offer online payments or account billing
  4. Allow user accounts
  5. Provide admin accounts for ad approval
  6. Support reporting for billing team
  7. Third party integrations


Direct users through the easiest path


We have some good news. 70% of customers now expect a company’s website to include a self-service application. Also 40% of consumers now prefer self-service over human contact. But at the same time, around 55% of customers find web self-service portals difficult to use. That’s a little more than half of users!



When evaluating your options, consider the platform that offers a more intuitive process. The steps of the process need to be clearly defined and also easy to navigate. Users are getting trained to use systems online from small screens and clicking on options. Make sure the typing options are minimal and there are more ways to select preferences and choices.



AdPerfect has developed the self-serve process to include smart ways to select upsells, add ad details with check boxes, confirm dates by clicking on the calendar and pre-populate user contact information. These features make the ad creation process simple and quick, ensuring the user easily completes the task they came to do. If the user experience is satisfying and positive, users will not forget it.


Smart design for better user engagement


According to Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive. Furthermore, 48% of the visitors voted website design as the number one factor in affecting the credibility of the website. As the saying goes, the first impression is the last impression.



When developers and product managers think of design, the focus is on the purpose and intent behind every single step and event. The same is true, when researching and reviewing platforms. If certain functionalities within the design just look good but have no functionality, then the design is not fulfilling its purpose.



The AdPerfect platforms focus on showcasing the most important tasks in a prominent position that is intuitive for users. No space is wasted. The portal is specifically configured to offer digital revenue with specified ad tags positions, while also displaying the newspaper branding without overloading the user. Important sections of the ad details are formatted to be easily read and seen by users, thereby eliminating the need to review the whole page before getting to the information desired.



AdPerfect provides value and return on investment by tracking industry trends and filtering the features that produce the most benefits. By analyzing what makes the most sense for the user and what your brand wants to accomplish, we build reliable solutions that help your business grow.


19 Oct, 2020
AdPerfect, one of the leading obituary platforms used by media companies across North America, will provide its technology and expertise to The Seattle Times, the most read local news and information company in the Pacific Northwest. The AdPerfect Obituary platform provides readers and customers with an exceptional experience for sharing the life and memories of a loved one who has passed. The platform provides a modern user interface and an efficient self-serve option for funeral homes and private parties to place obituary notices. “We’ve worked closely with AdPerfect for a number of years on other products and their customer service, attention to detail and willingness to be a true partner is second to none”, said Gary Smith, VP of Advertising – The Seattle Times AdPerfect was acquired by Tribute Technology last August, a company that provides funeral management and website software to 70% of the funeral home businesses in the U.S.A and Canada. Today, with a direct connection between AdPerfect’s obituary software solution and local funeral home’s software, this never-before-seen opportunity is quickly being adopted by hundreds of local media outlets. “We’re ecstatic to have The Seattle Times take advantage of our obituary platform, as the devotion and admiration they enjoy from informed readers throughout the Pacific Northwest demonstrates how committed they are to their customers. Being able to provide The Seattle Times and funeral homes in the Seattle area with a fully integrated platform will mean better service for families” said Jim McIntosh, Executive Chairman of AdPerfect. About AdPerfect AdPerfect is the most trusted provider of mobile-friendly self-service advertising solutions for publishers and newspapers. We build reliable online platforms and engaging interfaces focused on attracting advertisers, driving user traffic and growing print and digital revenue. For more than a decade, we have always been, and continue to be, committed to designing technologies that support the evolving needs of the media publishing industry. For more information, contact Jim McIntosh, Executive Chairman, AdPerfect at jim.mcintosh@adperfect.com or phone 604.760.9039.   About The Seattle Times The Seattle Times serves the Northwest with independent, Pulitzer Prize-winning journalism, as the region’s most trusted news media company, dedicated to public service. The Seattle Times is the second largest newspaper on the West Coast and the most-visited digital information source in the state. Founded in 1896 by Alden J. Blethen, The Seattle Times is now led by the Blethen family’s fourth and fifth generations. It also owns the Yakima Herald-Republic and The Walla Walla Union-Bulletin About Tribute Technology Tribute Technology is the leading technology provider for the funeral and death care industry. Tribute Technology provides website design and development; online obituary applications; case management software; extensive funeral payment technology including credit card processing, ACH payments, crowdfunding, financing, and life insurance assignments; floral eCommerce solutions; digital marketing services; and personalization software for keepsakes, funeral stationery, and video. Tribute Technology's goal is to be the turnkey funeral technology solution for funeral homes and publishers across North America.
08 Sep, 2020
In partnership with the Local Media Association’s Digital Summit, Daryl Hively of Guarantee Digital conducted podcasts with each of the Association’s many Research and Development partners prior to the start of the conference. In this episode, Daryl sat down with Matthew Ipsan, to learn more about the AdPerfect freemium model, how the company is focused on helping the industry find new and sustainable business models and how the acquisition of AdPerfect by Tribute Technology is a game changer for local media companies.
04 Sep, 2020
Kirsten and Matthew were joined by guests Ashley Montroy, Executive Vice President of Tribute Technology and Nancy Davis from the Arbor Day Foundation. Both companies have seen tremendous revenue results by harnessing the power of data to make the customer journey both enjoyable and efficient.
04 Sep, 2020
With nearly 600 people in attendance, virtually, Matthew Ipsan of AdPerfect explained how the AdPerfect freemium model is a perfect example of a new business structure - one designed to provide local media companies with two essential elements for sustainability - significant expense reduction and new incremental revenue through e-commerce.
By jgreen 15 Feb, 2020
Tribute Technology, the leading provider of funeral management and website services, with cutting-edge personalization and technology solutions used by more than 70% of funeral homes in the United States, has acquired AdPerfect, one of the leading obituary platforms used by media companies across North America. The acquisition will deliver online and self-serve obituaries at no cost to local publishers, while also providing publishers of all sizes and platforms with significant revenue-driving products, such as the Tribute Store.
By jgreen 22 Jul, 2019
The primary goal of online marketing and content is to attract leads and lead them to make a decision. Online conversions are now the ROI of every company. To keep up, every company needs to be aware of new automation options and technology to accomplish wider online reach. Here are some stats […]
By Pelin Arin 20 Jun, 2019
Communicating with customers and prospects are spanning to wider applications. Just calling a phone number is no longer enough. As customers are more aware of their options, they want more robust and agile services and the content of your message needs to be multifaceted and provide value. In comes social selling, using […]
By Pelin Arin 12 Jun, 2019
With Google and Amazon investing more and more in artificial intelligence, there is still a lot of expectations and hype around the upcoming developments in technology. Although no one for sure can confidently forecast or speculate where the industry stands on this, we looks at some interesting numbers and stats.
By Pelin Arin 10 Jun, 2019
Online interactions are not only redefining how we receive and gather information, but also our definitions of ethics online are also being redefined. Majority of consumers now believe that using data to personalize ads is unethical. According to research, 59% believe that personalization to create tailored newsfeeds — precisely what Facebook, Twitter, […]
By Pelin Arin 05 Jun, 2019
According to recent research from the Online Classifieds Industry Report, 56.9% of companies are confirming that they plan to launch new products or services, while 58.6% planning to hire new staff in the next year and even, 38% plan to modify their business model in the next 3-5 years. This shows an optimistic and […]
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