Tribute Technology Acquires AdPerfect
Leading funeral home services and technology provider adds media platform.
Tribute Technology, the leading provider of funeral management and website services, with cutting-edge
personalization and technology solutions used by more than 70% of the funeral home businesses in the
United States, has acquired AdPerfect, one of the leading obituary platforms used by media companies
across North America.
“We’ve had unprecedented growth in the funeral home technology space over the last several years, so
acquiring a company with AdPerfect’s reputation in the media industry is a natural addition to our
mission -- providing unparalleled service and technology to funeral homes and families in the
communities we serve,” said Matt Frazer, CEO, Tribute Technology.
Jim McIntosh, Executive Chairman of AdPerfect, said, “We’re ecstatic to be joining the Tribute
Technology team, as the devotion and admiration they enjoy from funeral home directors across the
country demonstrates how committed they are to their customers. Being able to provide funeral homes
and local media outlets with a fully integrated platform will mean better service for families and
communities.”
A member of the Local Media Association, t he only organization that brings all media together for the
purpose of sharing, networking, collaborating and more. With more than 3,000 newspapers, TV stations,
radio stations, directories, pure plays and research & development partners, AdPerfect is excited to share
the news of this acquisition and its impact on the local media landscape.
“Revenue growth, largely through diversification isn’t a nice-to-have for local media companies. It’s a
must! The obituary category, and related funeral home technologies, presents significant untapped
opportunity for local publishers,” said Jed Williams, Chief Strategy Officer of the LMA. “Tribute
Technology now controls 70% of the funeral home obituary market and with its recent acquisition of
AdPerfect, local publishers have an unprecedented opportunity in front of them.”
About Tribute Technology
Tribute Technology is the leading technology provider for the funeral and death care industry. Tribute
Technology provides website design and development; online obituary applications; case management
software; extensive funeral payment technology including credit card processing, ACH payments,
crowdfunding, financing, and life insurance assignments; floral eCommerce solutions; digital marketing
services; and personalization software for keepsakes, funeral stationery, and video. Tribute Technology's
goal is to be the turnkey funeral technology solution for funeral homes and publishers across North
America.
About AdPerfect
AdPerfect is the most trusted provider of mobile-friendly self-service advertising solutions for publishers
and newspapers. We build reliable online platforms and engaging interfaces focused on attracting
advertisers, driving user traffic and growing print and digital revenue. For more than a decade, we have
always been, and continue to be, committed to designing technologies that support the evolving needs of
the media publishing industry. For more information, contact Jim McIntosh, Executive Chairman,
AdPerfect at
jim.mcintosh@adperfect.com
or phone 604.760.9039.