AdPerfect, one of the leading obituary platforms used by media companies across North America, will provide its technology and expertise to The Seattle Times, the most read local news and information company in the Pacific Northwest. 

The AdPerfect Obituary platform provides readers and customers with an exceptional experience for sharing the life and memories of a loved one who has passed. The platform provides a modern user interface and an efficient self-serve option for funeral homes and private parties to place obituary notices.  

“We’ve worked closely with AdPerfect for a number of years on other products and their customer service, attention to detail and willingness to be a true partner is second to none”, said Gary Smith, VP of Advertising – The Seattle Times

Tribute Technology, the leading provider of funeral management and website services, with cutting-edge personalization and technology solutions used by more than 70% of the funeral home businesses in the United States, has acquired AdPerfect, one of the leading obituary platforms used by media companies across North America. 

 

The acquisition will deliver online and self-serve obituaries at no cost to local publishers, while also providing publishers of all sizes and platforms with significant revenue-driving products, such as the Tribute Store.

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As the media industry continues on the path of digital transformation, the increasing need to focus on the customer journey, by leveraging data and consumer insights, will be imperative. Kirsten DiChiappari from BlueVenn and Matthew Ipsan from AdPerfect moderated a roundtable at the Local Media Association’s Digital Summit, on how companies outside of the media industry are having huge success focusing on enhancing every step of the customer journey. 

Kirsten and Matthew were joined by guests Ashley Montroy, Executive Vice President of Tribute Technology and Nancy Davis from the Arbor Day Foundation. Both companies have seen tremendous revenue results by harnessing the power of data to make the customer journey both enjoyable and efficient. 

Watch a recording of the panel discussion below:

At the Local Media Association’s Digital Summit in August of 2020, Executive Director of the LMA, Nancy Lane, asked AdPerfect to prepare the opening remarks and introduction to the Keynote Address on new business models, such as philanthropy, to support and sustain local journalism. 

With nearly 600 people in attendance, virtually, Matthew Ipsan of AdPerfect explained how the AdPerfect freemium model is a perfect example of a new business structure - one designed to provide local media companies with two essential elements for sustainability - significant expense reduction and new incremental revenue through e-commerce. 

Watch the recording below:

Leading funeral home services and technology provider adds media platform Tribute Technology, the leading provider of funeral management and website services, with cutting-edge personalization and technology solutions used by more than 70% of the funeral home businesses in the United States, has acquired AdPerfect, one of the leading obituary platforms used by media companies across North America.

The acquisition will deliver online and self-serve obituaries at no cost to local publishers, while also providing publishers of all sizes and platforms with significant revenue-driving products, such as the Tribute Store.

AdPerfect™ announced that they have been accepted by the Local Media Consortium (LMC) as a preferred partner. The new partnership makes AdPerfect’s technology platform available to 75 local media companies and more than 1,700 sites in top markets across the United States and Puerto Rico. AdPerfect will offer four key products and services via the LMC; Online Obituaries, Classifieds and Celebrations platforms, and Retail Ads.

Legacy.com, the undisputed leader in the digital obituary and memorialization space, today announced a partnership with AdPerfect, the most trusted provider of self-service advertising solutions, that streamlines the placing of print obituaries in newspapers for funeral directors. The partnership integrates AdPerfect’s technology platform with Legacy.com’s Tributes platform and allows funeral homes to leverage the content they input into their online memorials to purchase corresponding print placements in one or more newspapers across the U.S. and Canada with as little as a single click. The integrated platform includes support for over 6,000 newspapers in North America.